Which of the Following Influences a Consumer's Information Search Effort

question 106

Multiple Choice

Which of the following influences a consumer's information search effort?

• A) involvement
• B) previous experience with a product
• C) perceived risk
• D) time availability
• E) all of these choices

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Definitions:

Heuristic

A simple, efficient rule or method used to make decisions, learn something, or solve problems quickly.

Door-In-The-Face Tactic

Multiple-request technique to gain compliance, in which the focal request is preceded by a larger request that is bound to be refused.

Compliance Technique

Strategies used to persuade or influence others to agree with or obey a request or command.

Emotional Tactic

A strategy that uses emotions to influence or manipulate others' decisions or perceptions.