The Person Who Controls Information Flow into the Household Regarding

question 44

Multiple Choice

The person who controls information flow into the household regarding purchase decisions is referred to as the _____.

• A) decision maker
• B) user
• C) gatekeeper
• D) purchaser
• E) opinion leader

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Definitions:

Sustainability

In the CSR context, a business strategy that creates long-term stakeholder value by considering the ethical, social, environmental, cultural, and economic spheres.

Brands

Distinctive symbols, names, or marks that identify and differentiate products or services of a particular seller or group of sellers.

Synergistic Relationship

A cooperative interaction between two or more entities that results in a combined effect greater than the sum of their separate effects.

Stakeholders

Individuals or groups that have an interest in or are affected by the operations and decisions of a business or organization.