Some Marketers Have Employees Use Fake Identities in Blog Posts

question 45

Multiple Choice

Some marketers have employees use fake identities in blog posts and have them write positive product reviews in an attempt to influence consumers. Consumers participating in the blog are not aware that these are covert attempts to influence them. This frowned-upon marketing technique is called _____.

• A) shilling
• B) infiltrating
• C) opinion influencing
• D) surrogate consumer influence
• E) boasting

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Definitions:

Channel Conflict

A situation where channels in distribution (like retailers and wholesalers) compete against each other or the manufacturer, causing friction and inefficiencies in the supply chain.

Retail Strategy Tension

The challenges and conflicts retailers face when planning and executing strategies to meet customer demand while maintaining profitability.

Sales Tactics

Strategies or methods employed to convince prospects or customers to buy a product or service, often involving persuasion and negotiation techniques.

Conventional

Traditional, typical, or standard practices, methods, or techniques.