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Compensating Consumers to Talk About, or Promote, Products Without Disclosing

question 136

Multiple Choice

Compensating consumers to talk about, or promote, products without disclosing that they are working for the company is an unethical marketing practice called _____.


Definitions:

Revenue Generated

The total amount of income produced by the sale of goods or services related to a company's primary operations.

Patent Law

The area of law concerned with giving inventors the exclusive right to benefit from their inventions for a certain period.

Inventors

Individuals who create something novel and useful, often securing patents for their innovations to protect the intellectual property.

Patented Invention

A device, method, or process that has been protected by a patent, granting the inventor exclusive rights to use, make, or sell it.

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