Impulsive Consumer Acts Are Characterized by Situational Memory, Utilitarian Orientation

question 81

True/False

Impulsive consumer acts are characterized by situational memory, utilitarian orientation, and spontaneity.

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Definitions:

Setting Quotas

The process of establishing targets or benchmarks, often in sales, that individuals or teams are expected to achieve.

Seeking Referrals

The process of obtaining new business leads by asking existing customers or contacts to recommend the services or products of a company.

Account Analysis

The process of examining and evaluating the characteristics, activities, and financial health of an account to inform business decisions.

Account Objectives

Specific goals or targets set for managing and growing customer accounts in a sales or business context.