The Way a Retail Store Is Defined in the Mind

question 109

Multiple Choice

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

• A) retail impression
• B) retail reality
• C) retail functionality
• D) retail personality
• E) retail statement

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Definitions:

Managerial Performance

An evaluation of a manager's effectiveness in meeting organizational goals and managing resources efficiently.

Investment Centers

Parts of an organization that are responsible for their revenue, expenses, and investment in assets, allowing for a close measure of profitability.

Transfer Pricing

The pricing of goods, services and intangibles between associated enterprises that are under common ownership or control.

Selling Division

A segment or branch of a company responsible for marketing and selling its products or services.