Which of the Following Is an Effect Attributable to Background

question 53

Multiple Choice

Which of the following is an effect attributable to background music?

• A) The speed of the background music determines the speed at which consumers shop.
• B) The presence of background music has been found to decrease quality perceptions relative to an environment with no background music.
• C) Country music used in the background contributes to discount store perceptions.
• D) Incongruent music increases consumers' quality perceptions.
• E) all of these choices

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Definitions:

Frontal Lobes

Regions of the frontal cortex involved in higher cognitive functions, including problem-solving, emotional control, memory, and judgment.

Finke’s Principle

A concept proposed by Ronald Finke that suggests creative imagery involves the dynamic interaction of perceptual and conceptual processes.

Mental Imagery

Refers to the simulation or recreation of perceptual experience in the mind in the absence of the relevant external stimuli.

Implicit Encoding

A principle of imagery holding that mental imagery is used in retrieving information about physical properties of objects, or about physical relationships among objects, that might not have been explicitly encoded.