Retailers Specializing in a Unique Environment, an Impressive Decor, Friendly

question 22

True/False

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

---

Definitions:

Consciousness

The state of being awake and aware of one's surroundings, thoughts, feelings, and the self.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Serial Processing

A method of information processing in which operations are carried out one after the other in a sequence.

Parallel Processing

The processing of many aspects of a problem simultaneously; the brain’s natural mode of information processing for many functions, including vision. Contrasts with the step-by-step (serial) processing of most computers and of conscious problem solving.