Mickey Is Assessing Consumer Satisfaction with His Dry Cleaning Business

question 2

Multiple Choice

Mickey is assessing consumer satisfaction with his dry cleaning business by asking the question, "Compared to my expectations, this dry cleaner performs..." with the possible responses ranging from 1 = much worse than I expected to 5 = much better than I expected. Which type of satisfaction measure is this?

• A) direct, global measure
• B) attribute specific measure
• C) confirmation measure
• D) disconfirmation measure
• E) universal measure

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Definitions:

Cost Method

A method of accounting for equity investments representing less than 20% of the outstanding shares of the investee. The purchase is at original cost, and any gains or losses upon sale are recognized by the difference between the sale proceeds and the original cost.

Parent Company

The corporation owning all or a majority of the voting stock of the other corporation.

Voting Stock

Shares that grant the shareholder voting rights in corporate decisions, typically involving the election of the board of directors.

Interest Revenue

Income earned from investments, loans, or other earning assets that yield interest over time.