Shoppers Who Receive Gratification Just from Doing the Activity of Shopping

question 32

Multiple Choice

Shoppers who receive gratification just from doing the activity of shopping experience _____.

• A) utilitarian shopping value
• B) experiential shopping value
• C) affective shopping value
• D) hedonic shopping value
• E) shopping process value

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Definitions:

Send Messages

The act of transmitting information from one individual or entity to another through various forms of communication.

Dendrites

Branch-like extensions of a neuron that receive signals from other neurons and transmit these signals towards the cell body.

Life Sciences

A branch of science that deals with the study of living organisms and their interactions with each other and their environments.

Neuroscience

A branch of the life sciences that deals with the structure and function of neurons, nerves, and nervous tissue.