Holly Is a Consumer Researcher Who Assumes That Consumers Often

question 51

Multiple Choice

Holly is a consumer researcher who assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration. Which decision making perspective is Holly advocating?

• A) rational decision making perspective
• B) experiential decision making perspective
• C) behavioral influence decision making perspective
• D) extended decision making perspective
• E) social decision making perspective

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Definitions:

Neutrons

Subatomic particles without an electric charge, found in the nucleus of an atom, contributing to the atom's mass.

Electrons

subatomic particles with a negative charge, found in all atoms and acting as the primary carrier of electricity in solids.

Valence Shells

The outermost electron shell of an atom that determines its bonding behavior with other atoms.

Cation

A particle with one or more units of positive charge, such as a hydrogen ion (H+) or calcium ion (Ca2+). Compare with anion.