The Set of Alternatives of Which a Consumer Is Aware

question 112

Multiple Choice

The set of alternatives of which a consumer is aware is called the _____.

• A) universal set
• B) consideration set
• C) inert set
• D) complete set
• E) awareness set

---

Definitions:

Pattern Maintenance

The process of preserving social systems and structures through the perpetuation of norms, values, and rituals.

Imperative

Something that is considered absolutely necessary or obligatory; a command or principle that must be followed.

Economic Subsystem

A division within a larger economic system that operates its own particular processes or functions, such as agriculture or manufacturing.

Adaptive

Characterizing an ability or tendency to adjust effectively to new conditions or environments.