Which of the Following Is a Deeply Held Commitment to Rebuy

question 50

Multiple Choice

Which of the following is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

• A) brand equity
• B) brand inertia
• C) brand longevity
• D) brand preference
• E) brand loyalty

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Definitions:

Abiding

Lasting a long time; enduring or continually recurring.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.

Justice

The principle of fairness and moral rightness that guides the administration of law and the treatment of individuals within a society.

Vast Majority

A term used to describe a significantly large portion of a group or quantity, often implying more than simple majority.