List the Activities in the Consumer Decision-Making Process and Explain

question 9

Essay

List the activities in the consumer decision-making process and explain why these activities are not referred to as steps.

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Definitions:

Store Brand Labels

Products that are manufactured or procured by a retailer and sold under its own brand name, typically at a lower price than national brands.

Brand Awareness

Consumers' recognition and knowledge of a specific brand's features or identity.

Company

An entity formed for the purpose of conducting business activities, which can range in size from sole proprietorships to large multinational corporations.

Brand Associations

The feelings, beliefs, and knowledge that consumers have about a brand, which can influence their purchasing decisions.