Several Factors That Influence the Amount of Search Performed by Consumers

question 31

Essay

Several factors that influence the amount of search performed by consumers were presented in the chapter. Discuss five of them.

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Definitions:

Formal Promotions

Organized, official advancement of employees to higher positions with more responsibility within a company.

Baby Boomers

A demographic group born during the post-World War II baby boom, between the years 1946 and 1964.

Generation X

The demographic cohort following the baby boomers and preceding the Millennials, typically defined as individuals born from the early-to-mid-1960s to the late 1970s.

Millennials

A demographic cohort following Generation X, typically referred to those born from the early 1980s to the mid-1990s to early 2000s.