Many Sales Managers Are Assessing Whether Equipping Their Salesforce with Tablets

question 67

Multiple Choice

Many sales managers are assessing whether equipping their salesforce with tablets, such as Apple's iPad or Motorola's Zoom, will be beneficial. They are examining the features available and the benefits they offer as well as the value provided by those benefits and comparing these two product offerings on these features, benefits, and value. Through this process, these managers will form _____, which are mental assessments of the presence of attributes and the benefits associated with those attributes.

• A) decision rules
• B) determinant criteria
• C) judgments
• D) feature analyses
• E) differentiations

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Definitions:

Stanford Design School

An institution within Stanford University that focuses on teaching design thinking as a method for solving complex problems creatively and innovatively.

Human Approach Ethos

A guiding belief or value system that emphasizes treating people with respect and empathy in business practices.

Exploring Behavior

The act of investigating or experimenting with new methods, strategies, or markets to potentially enhance performance or achieve better results.

Four Types

A categorization method that divides a subject into four distinct groups or categories based on specific characteristics.