How Does the Disjunctive Rule Differ from the Conjunctive Rule

question 68

Multiple Choice

How does the disjunctive rule differ from the conjunctive rule?

• A) With the conjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the disjunctive rule, the product that is thought to perform best on any attribute is selected.
• B) With the disjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the conjunctive rule, the product that is thought to perform best on any attribute is selected.
• C) The conjunctive rule does not have any cutoff levels specified, but the disjunctive rule does.
• D) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually low and the product that meets or exceeds this cutoff on any feature is selected.
• E) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually high and the product that meets or exceeds this cutoff on any feature is selected.

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Definitions:

Sample Variances

The measure of spread within a sample dataset, calculated as the sum of squared deviations from the sample mean divided by the number of observations minus one.

Equal-variance T-test

A statistical method used to determine if there is a significant difference between the means of two groups which are assumed to have the same variance.

Significance Level

The probability of rejecting the null hypothesis in a statistical test when it is actually true.

Fitness Program

A planned regime of physical activities designed to improve and maintain one's health and physical condition.