Which Type of Decision Rule Allows Consumers to Select Products

question 57

Multiple Choice

Which type of decision rule allows consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute?

• A) compensatory rule
• B) compromise-based rule
• C) superordinate rule
• D) subordinate rule
• E) primary rule

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Definitions:

Simple Interest

Interest calculated only on the initial principal of a deposit or loan, without compounding.

Predicted Score

An estimate of the value of a variable or outcome derived from a statistical model or the analysis of patterns in data.

Y′

A notation often used to represent the predicted values of a dependent variable in a regression model.

Y-intercept

The point where a line crosses the Y-axis in a graph.