Using Which Decision Rule Does a Consumer Begin Evaluating Options

question 30

Multiple Choice

Using which decision rule does a consumer begin evaluating options by first looking at the most important attribute and eliminating any option that does not meet a minimum cutoff point for that attribute and where subsequent evaluations proceed in order of importance until only one option remains?

• A) compensatory
• B) lexicographic
• C) elimination-by-aspects (EBA)
• D) disjunctive
• E) hierarchical

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Definitions:

Facilitate Purchases

The process or mechanisms put in place to make it easier for customers to buy goods or services, often through streamlined checkout systems or intuitive e-commerce interfaces.

Centralized Structure

An organizational model where decision-making authority is concentrated at the top levels of management, leading to a cohesive and streamlined operation.

CMO

Chief Marketing Officer, a senior executive responsible for the development and implementation of marketing strategies in an organization.

Social Media Activations

Marketing tactics designed to engage and grow a brand's presence on social media platforms.