When Deciding Which Refrigerator to Purchase, Consumers Usually Evaluate Different

question 105

Multiple Choice

When deciding which refrigerator to purchase, consumers usually evaluate different models across a set of attributes, such as size and energy costs, instead of just picking one based on overall feeling toward a specific model. This example is best described as a(n) _____ evaluation.

• A) affect-based
• B) attribute-based
• C) limited
• D) benefit-based
• E) long-term