Many Sales Managers Are Assessing Whether Equipping Their Salesforce with Tablets

question 67

Multiple Choice

Many sales managers are assessing whether equipping their salesforce with tablets, such as Apple's iPad or Motorola's Zoom, will be beneficial. They are examining the features available and the benefits they offer as well as the value provided by those benefits and comparing these two product offerings on these features, benefits, and value. Through this process, these managers will form _____, which are mental assessments of the presence of attributes and the benefits associated with those attributes.

• A) decision rules
• B) determinant criteria
• C) judgments
• D) feature analyses
• E) differentiations

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Definitions:

Planning

The process of making detailed arrangements or preparations for future activities or events.

Writing

The process of using symbols (letters of the alphabet, punctuation, and spaces) to communicate thoughts and ideas in a readable form.

Completing

The act of finishing a task or project, bringing it to a conclusion or fulfillment.

Mobile Blogging

The act of publishing blog posts or content from a mobile device, such as a smartphone or tablet.