How Does the Disjunctive Rule Differ from the Conjunctive Rule

question 68

Multiple Choice

How does the disjunctive rule differ from the conjunctive rule?

• A) With the conjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the disjunctive rule, the product that is thought to perform best on any attribute is selected.
• B) With the disjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the conjunctive rule, the product that is thought to perform best on any attribute is selected.
• C) The conjunctive rule does not have any cutoff levels specified, but the disjunctive rule does.
• D) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually low and the product that meets or exceeds this cutoff on any feature is selected.
• E) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually high and the product that meets or exceeds this cutoff on any feature is selected.

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