According to the Expectancy/disconfirmation Theory, Consumers' Expectations Are Used as a Type

question 54

True/False

According to the expectancy/disconfirmation theory, consumers' expectations are used as a type of benchmark against which actual performance perceptions are judged.

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Definitions:

Unconscious

The part of the mind not in current awareness but that influences feelings, thoughts, and behaviors.

Consciousness

Moment-by-moment awareness of ourselves, our thoughts, and our environment.

Inverted Spectrum

A hypothetical concept suggesting that people could perceive colors differently; e.g., someone's red might be another's blue, yet they function normally without realizing the disparity.

Color-Blind

The inability to discern certain shades of color or, in some cases, any color at all.