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According to the expectancy/disconfirmation theory, consumers' expectations are used as a type of benchmark against which actual performance perceptions are judged.
Osmotic Pressure
The pressure required to prevent the flow of solvent into a solution through a semipermeable membrane, driven by differences in solute concentration.
Receptor-Mediated Endocytosis
A cellular process by which cells absorb metabolites, hormones, proteins – and in some cases viruses – by the inward budding of plasma membrane vesicles containing proteins with receptor sites specific to the molecules being absorbed.
Hypotonic
Describes a solution with a lower concentration of solutes compared to another solution, leading to the movement of water into the cell.
Isotonic
A term used to describe a solution that has the same solute concentration as another solution, resulting in no net movement of water across a semipermeable membrane.
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