Performance Perceptions Can Directly Influence Consumer Satisfaction Formation Independent of the Disconfirmation

question 108

True/False

Performance perceptions can directly influence consumer satisfaction formation independent of the disconfirmation process, particularly when expectations are high.

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Definitions:

Anxiety Hierarchy

A structured list of stimuli or situations that provoke anxiety, arranged in order from the least to the most anxiety-inducing.

Therapeutic Techniques

Various methods used in the treatment of psychological disorders and emotional distress, often involving counseling, behavioral interventions, and other psychotherapeutic approaches.

Downtown Area

Typically refers to the main business, commercial, or cultural district in a city or town, often its geographic or economic center.

Systematic Desensitization

Is a behavioral therapy technique used to reduce phobic reactions through gradual exposure to the feared object or situation combined with relaxation exercises.