Expectations That Form About What a Consumer Thinks Will Actually

question 120

Multiple Choice

Expectations that form about what a consumer thinks will actually occur during an experience are called _____ expectations.

• A) predictive
• B) normative
• C) equitable
• D) ideal
• E) realistic

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Definitions:

Pleasure-Seeking Energies

Pleasure-Seeking Energies involve the basic drives and instincts that compel individuals to seek out experiences or objects that provide gratification and enjoyment.

Conflict

A situation or process in which individuals, groups, or interests are in opposition, leading to disputes or confrontations.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with their sex assigned at birth.

Male

A sex that typically produces small, mobile gametes, such as sperm, characteristic of males in species that have sexual reproduction.