Expectations of What a Consumer Thinks Should Happen Given Past

question 3

Multiple Choice

Expectations of what a consumer thinks should happen given past experiences with a product or service are called _____.

• A) realistic expectations
• B) predictive expectations
• C) ideal expectations
• D) normative expectations
• E) equitable expectations

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Definitions:

Response Generalization

The process whereby a behavior, once learned in response to a specific stimulus, is performed in the presence of other, similar stimuli.

Primary Reinforcer

A stimulus that satisfies a basic biological need, such as food, water, or sleep, and is innately rewarding.

Observational Learning

is a form of learning that occurs through watching the behaviors of others and the consequences of those behaviors, also known as modeling or social learning.

Vicarious Learning

Learning that occurs by observing the actions of others and the outcomes of those actions, without the observer performing the actions.