Mickey Is Assessing Consumer Satisfaction with His Dry Cleaning Business

question 2

Multiple Choice

Mickey is assessing consumer satisfaction with his dry cleaning business by asking the question, "Compared to my expectations, this dry cleaner performs..." with the possible responses ranging from 1 = much worse than I expected to 5 = much better than I expected. Which type of satisfaction measure is this?

• A) direct, global measure
• B) attribute specific measure
• C) confirmation measure
• D) disconfirmation measure
• E) universal measure

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Definitions:

Visuals

Elements such as images, diagrams, or animations utilized to communicate ideas, concepts, or data more effectively than text alone.

Financial Projections

Estimates of future revenue, expenses, cash flow, and financial performance of a company or project.

Business Plan

A written document that describes in detail how a business, usually a new one, is going to achieve its goals.

Incorporate Visuals

The practice of using graphical elements such as pictures, charts, and videos within content to improve understanding and engagement.