Explain the Expectancy/disconfirmation Theory and Describe How It Explains Your

question 74

Essay

Explain the expectancy/disconfirmation theory and describe how it explains your satisfaction or dissatisfaction resulting from a recent consumption experience.

---

Definitions:

Subconscious Awareness

Mental processes carrying out below the level of conscious thought, influencing feelings, actions, and thoughts unknowingly.

Controlled Processes

Mental activities requiring focused attention that generally interfere with the ability to conduct other processes simultaneously.

Automatic Processes

Mental activities that require minimal conscious thought and attention, such as walking or breathing, typically developed through repeated practice or activity.

False Belief Task

A cognitive experiment used to assess an individual’s ability to understand that others can hold beliefs that are different from the individual's own and may not reflect reality.