In Consumer Behavior, the Emotional Nature of an Environment or the Feelings

question 52

Multiple Choice

In consumer behavior, the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is called _____.

• A) functional quality
• B) affective quality
• C) atmospherics
• D) position
• E) entropy

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Definitions:

Outgroup

A social group to which an individual does not identify or belong, often viewed with bias or prejudice.

Minimal Groups

Experimental groups created with minimal conditions for group membership, used to study the basic conditions required for discrimination or group identification to occur.

Tajfel

A reference to Henri Tajfel, a social psychologist known for his work on social identity theory and intergroup dynamics.

Social Categorization

The process of classifying individuals into groups based on shared characteristics, which can shape perceptions and social dynamics.