According to the Expectancy/disconfirmation Theory of Consumer Satisfaction, Disconfirmation Is

question 60

True/False

According to the expectancy/disconfirmation theory of consumer satisfaction, disconfirmation is the satisfaction judgment.

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Definitions:

Mental Activity

Refers to the operations of the mind, including thinking, reasoning, memory, and problem-solving.

Brain Processes

Pertains to the various functions and activities that occur in the brain, including thinking, learning, and memory.

Mental Activity

The cognitive processes of the mind, including thinking, reasoning, and understanding.

Everyday Thinking

Involves the ordinary, routine processes of reasoning, problem-solving, and decision-making that people engage in daily.