Consumer Expectations Have Three Components: Locus, Control, and Stability

question 89

True/False

Consumer expectations have three components: locus, control, and stability.

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Definitions:

George Miller

A psychologist best known for his theory that the average number of objects an individual can hold in short-term memory is 7 ± 2.

Magic Number

A concept in cognitive science referring to the short-term memory capacity of about seven items (plus or minus two).

Auditory Traces

Memory traces of auditory information that are believed to persist in the brain for a brief period after the auditory stimulus has ended.

Short-term Memory

The ability to retain a limited amount of data in a readily accessible, active condition for a brief duration.