Consumers Will Be Dissatisfied If They Perceive Inequitable Treatment

question 121

True/False

Consumers will be dissatisfied if they perceive inequitable treatment.

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Definitions:

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

Spontaneous Recovery

A phenomenon in psychology where previously extinguished responses re-emerge after a pause without further conditioning.

Lab Experiment

A research study conducted in a controlled environment where variables can be manipulated to observe their effect on various outcomes.