Which of the Following Occurs When Consumers Spread Information from One

question 97

Multiple Choice

Which of the following occurs when consumers spread information from one to another about positive consumption experiences?

• A) confirmation
• B) positive switching behavior
• C) positive disconfirmation
• D) empathy
• E) positive word-of-mouth

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Definitions:

Probability Density Functions

Functions that describe the relative likelihood for a continuous random variable to take on a given value.

Continuous Random Variables

Variables that can take an infinite number of values within a given range, often associated with measurements in time, distance, or temperature.

Area Under the Curve

A measure used in various statistical analyses to quantitatively summarize the shape of a curve, often related to the performance of a model or the distribution of data.

Standard Normal Random Variable

A random variable that has a mean of zero and a standard deviation of one, following a normal distribution.