When Negative WOM Spreads on a Relatively Large Scale, It

question 17

Multiple Choice

When negative WOM spreads on a relatively large scale, it can result in _____.

• A) negative public publicity
• B) product recalls
• C) legal action
• D) negative disconfirmation
• E) dissatisfaction

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Definitions:

Unconscious Motivation

A driving force behind behaviors that originates from desires or impulses not within one's conscious awareness.

Birth Cohort

A group of individuals born within a specific time period who experience particular social and historical events at a similar stage in life.

Authoritarianism

A governing or leadership style characterized by absolute or blind obedience to authority, as against individual freedom and related to the expectation of unquestioned obedience.

Neuroticism

A personality trait characterized by sadness, moodiness, and emotional instability.