The Costs Associated with Changing from One Choice, Such as a Brand

question 18

Multiple Choice

The costs associated with changing from one choice, such as a brand, retailer, or service provider, to another are known as _____.

• A) switching costs
• B) transfer costs
• C) conversion costs
• D) opportunity costs
• E) external costs

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Definitions:

C

A general-purpose, procedural computer programming language supporting structured programming, lexical variable scope, and recursion.

Valid

Refers to something that is correct, acceptable, or in good standing.

Lvalues

Expressions that refer to memory locations and thereby an object that occupies some identifiable location in memory (e.g., variables).

Rvalues

Expressions that refer to data values not associated with a persistent memory location.