When Negative WOM Spreads on a Relatively Large Scale, It

question 17

Multiple Choice

When negative WOM spreads on a relatively large scale, it can result in _____.

• A) negative public publicity
• B) product recalls
• C) legal action
• D) negative disconfirmation
• E) dissatisfaction

Understand the concepts of values and norms, including the differences between them and the types of norms.

Recognize the impact of Western cultural imperialism through media and identify American cultural values that may be problematic in non-Western cultures.

Differentiate between nonmaterial culture and symbolic culture.

Describe the concepts of positive and negative sanctions.

---

Definitions:

Highest Performer

An individual who consistently surpasses others in achievements or results, often within a professional context.

Behavioral Approaches

Psychological perspectives that emphasize the study of observable behaviors and the effects of learning and environment on actions.

Organizational Behavior Modification

A strategy management utilizes to improve employee productivity and behavior through a system of rewards and punishments.

Biased

Having a prejudice in favor or against something, often considered to be unfair.