Define Switching Behavior and Discuss the Three Categories of Switching

question 19

Essay

Define switching behavior and discuss the three categories of switching costs. Discuss which one(s) would be the most significant if you changed your cellphone or other type of service provider.

Distinguish between different social media roles and their specific functions.

Understand the necessity of tailored content creation and storytelling in engaging audiences.

Discuss the importance of having a portfolio and how to showcase work effectively to potential employers.

Evaluate the opportunities and challenges in becoming self-employed in the social media space.

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Definitions:

Technically-Oriented

Describes individuals or organizations that focus heavily on technical aspects of a job or field, prioritizing technical skills and knowledge.

Tactical Pricing

A short-term pricing strategy focused on responding to market conditions or exploiting temporary opportunities.

Social Media Technologies

Digital tools and platforms that enable users to create, share, or exchange information and ideas in virtual communities and networks.

The Grapevine

An informal communication network within an organization that spreads information, rumors, and gossip among employees.