David Is Selling a Set of Knives That Is Very

question 58

Multiple Choice

David is selling a set of knives that is very expensive for the entire set. One tactic he uses is to ask people to try the paring knife and then ask them to purchase it for $5.00. Then he asks them to try other knives until he eventually works up to asking consumers to purchase the entire set of knives. Which selling technique is David using?

• A) foot-in-door technique
• B) door-in-the-face technique
• C) even-a-penny-will-help technique
• D) "I'm working for you!" technique
• E) incremental-step technique

---

Definitions:

Inelastic

A description of a product or service's demand when consumers' demand is relatively insensitive to price changes.

Price Elasticity of Demand Coefficient

A metric that determines how the demand for a product reacts to adjustments in its price.

Midpoint Formula

A mathematical method used to calculate the average or midpoint of two points on a line, often used in economics to find the elasticity of demand.