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The Societal Marketing Concept Considers Not Only the Wants and Needs

question 121

True/False

The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.

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Copyleft License

A type of copyright license that allows derivative works but requires them to be released under the same or compatible license terms.

Creative Commons

A nonprofit organization that provides free licenses for creators to use when making their work available to the public, enabling them to give certain permissions in advance.

E-Book Reader

A mobile electronic device designed specifically for reading digital e-books and periodicals.

Barnes and Noble

A prominent bookseller based in the United States, known for its large retail outlets and its contribution to the publishing industry.

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