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Why do consumers misbehave? Discuss three of the several reasons given in the textbook.
Markup Percent
The percentage increase on the cost price of goods to determine the selling price, representing the profit margin.
Cost
The amount of money required to purchase, produce, or maintain something, often considered in business and financial contexts.
Markup Percent
The percentage increase on the cost price of goods to arrive at the selling price.
Selling Price
The amount of money for which a product or service is sold to customers.
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