Using Which Type of Decision Rule Does a Consumer Set

question 1

Multiple Choice

Using which type of decision rule does a consumer set a minimum, but usually high, mental cutoff for various features and selects the product that meets or exceeds this cutoff on any feature?

• A) compensatory
• B) conjunctive
• C) disjunctive
• D) lexicographic
• E) elimination-by-aspects (EBA)

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Definitions:

Aspiration

A strong desire, longing, or ambition for achieving something.

Reinforced

Strengthened or emphasized, often in the context of behavior strengthened by rewards or positive outcomes.

Counselling Psychology

A field of psychology focused on providing therapeutic treatments to clients dealing with personal and interpersonal issues across the lifespan.

Career Counselling

A guidance process helping individuals understand themselves and the world of work to make career, educational, and life decisions.