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The idea that the prefrontal cortex filters out and inhibits irrelevant information is supported by the ERP findings of Knight and Grabowecky (1995) ,who found that patients with prefrontal lesions produced ________ in response to ignored tones during a dichotic listening task.
Product Variety
The range of different products or services offered by a company or available in a market.
Cost Economies
Refers to economies of scale where the average cost per unit of production decreases as the volume of production increases.
Horizontal Differentiation
Products differ in ways that make them better for some people and worse for others.
Vertical Differentiation
A product difference that, from everyone’s perspective, makes a product better than rival products.
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