What Led to the Development of a New Theory of Public

question 25

Multiple Choice

What led to the development of a new theory of public opinion?

• A) New research rejected the old premise that citizens' beliefs had to be internally consistent, stable, and based on a rationale that citizens could explain.
• B) Research on surveys from the 1960s uncovered serious mathematical errors in earlier published research from the 1950s.
• C) Increased educational opportunities changed how people thought about politics.
• D) New survey technologies made public opinion research easier to conduct.
• E) As candidates and politicians became more dependent on polls, additional research was needed to understand how best to measure public opinion.

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