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Two of the most important proactive behaviours are feedback seeking and relationship building.
AARP The Magazine
A bi-monthly magazine targeted at people over 50, focusing on health, finance, and lifestyle, published by the American Association of Retired Persons (AARP).
Wasted Coverage
Expenditure on advertising or sales efforts that reach an audience not interested in the product, leading to inefficient spending.
Regional Editions
Versions of publications or media content that are tailored to fit the interests or needs of different geographical areas or populations.
Perishable Message
A message or information that loses relevance or value over time, requiring timely delivery and consumption by the intended audience.
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