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What influence tactics are most favoured for influencing peers and subordinates?
Brand Awareness
The level of consumer awareness and understanding regarding the features or brand identity of a certain product or service offering.
Tangible Assets
Physical assets that have shape and form, such as machinery, buildings, and land, which are owned by a business.
Intangible Assets
Non-physical assets of a business that have value, such as patents, trademarks, goodwill, and brand recognition.
Durable Goods
Products that are intended to last for a considerable length of time (over three years), such as appliances, vehicles, and furniture.
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