Companies That Practice Both a Reactive and Proactive Marketing Orientation

question 120

Multiple Choice

Companies that practice both a reactive and proactive marketing orientation are implementing a ________ and are likely to be the most successful.

• A) total market orientation
• B) external focus
• C) customer focus
• D) competitive, customer focus
• E) confrontation process

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Definitions:

Omnichannel Retailers

Retailers that provide a seamless shopping experience across multiple channels, including online, mobile, and in-store, allowing customers to shop in a cohesive way across all platforms.

Share Of Wallet

The amount of a customer's total spending that is captured by a business.

Internet Browsing

The act of exploring or searching for information on the internet through various web browsers.

Mobile Commerce

The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.