The ________ Process Consists of Analyzing Marketing Opportunities,selecting Target Markets,designing

question 87

Multiple Choice

The ________ process consists of analyzing marketing opportunities,selecting target markets,designing marketing strategies,developing marketing programs,and managing the marketing effort.

• A) marketing planning
• B) strategic planning
• C) market research
• D) opportunity analysis
• E) share of customer

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Definitions:

Service Company

Business that provides a service.

Law Firm

A business entity formed by one or more lawyers to engage in the practice of law.

Manufacturer

Business that makes a product and sells it to its customers.

Accounting Organization

An entity or structured group that sets accounting standards, rules, and provides guidance for accounting practices and procedures.