When 3M,HP,and Motorola Practice Researching or Imaging Latent Needs of Consumers

question 82

Multiple Choice

When 3M,HP,and Motorola practice researching or imaging latent needs of consumers through a "probe-and-learn" process,they are most likely using which of the following marketing orientations with respect to their consumers

• A) Selling orientation
• B) Promotion orientation
• C) Supply-side orientation
• D) Reactive market orientation
• E) Proactive marketing orientation

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Definitions:

Emotional Experience

The complex psychological state involving an individual's subjective feelings, thoughts, and physiological responses to stimuli.

Facial Feedback Hypothesis

The theory that facial movements can influence emotional experiences, suggesting that smiling can make you feel happier.

Affect How You Feel

This describes the influence that emotions or mood have on an individual's perception and reactions.

Certain Facial Expression

Specific configurations of facial muscles that convey particular emotions or reactions.