In Response to Giant Retailers and Category Killers,entrepreneurial Retailers Are

question 110

Multiple Choice

In response to giant retailers and category killers,entrepreneurial retailers are building entertainment into stores with coffee bars,lectures,demonstrations,and performances.They are marketing a(n) ________ rather than a product assortment.

• A) experience
• B) customer value
• C) customer delight
• D) total service solution
• E) intangible benefit(s)

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Definitions:

Affective

Related to emotions or feelings, particularly as they influence behavior or psychological states.

Emotional Experience

The conscious and subjective experience of emotions, which can involve a complex combination of physical sensations and psychological responses.

Anxious and Nervous

Emotional states characterized by feelings of tension, worried thoughts, and physical changes like increased blood pressure, often in anticipation of future danger or problems.

Behavioural Component

The aspect of attitudes that involves how one intends or is disposed to act towards someone or something.