To Understand What Is Happening Inside and Outside the Company

question 95

True/False

To understand what is happening inside and outside the company, the company needs a reliable marketing information system.

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Definitions:

Local Market Adaptations

Adjustments made to products, services, or marketing strategies to suit the specific preferences and requirements of local markets or regions.

Cultural Innovation

involves the creation or adoption of ideas, practices, or products that significantly alter the cultural practices or norms within a society.

Local Adaptations

are modifications made to products, strategies, or communications to suit the specific tastes, cultural norms, or consumer behaviors of a particular geographic region.

Cultural Differences

refer to the variations in norms, values, beliefs, and practices among different groups or societies, significantly impacting consumer behaviors and marketing strategies.